Educational Resources Educational Resources

Saturday, 14 February 2015

Case Study Solving Method in Management



Management education is mainly aimed at developing managerial skills in students. Amongst the various methods adopted in teaching management and management functions, the case study method developed in 1910 in U.S.A. and is now being propagated during the last decade or so, providing opportunities to both the teacher and the taught to promote managerial I understanding and competence, since it helps in contemplation and discussion of an actual situation. It is a wrong notion that the case studies are confined to management students. Cases may pertain lo any discipline, where skills for solving complex unstructured problems or preparing plans are required. The origin of case study methods itself can be traced to Harward Lawyers. Cases may describe problems facing individuals, groups, institutions or even Nations.

Fundamentals of Financial Management 13th Edition PDF

Fundamentals of Financial Management (13th Edition)

Marketing Strategy of Abul Khair Consumer Goods Division: a study of Laksam Territory



Ch-1: Introduction
1.1.          Introduction
Marketing strategy is an organizational strategy that combines all of its marketing goals into one comprehensive plan. Marketing strategy is basically a process that can allow an organization to concentrate its resources on the optimal opportunities with the aims of increasing sales and gaining a sustainable competitive merit. Marketing strategy includes all long term and basic activities in the field of marketing that deals with testing the expertise of strategic initial situation of a company.
Marketing strategy is a heart of marketing plan. Marketing plan is product specific, market specific, or company wide plan that describes activities involved in achieving specific marketing objectives with in a set time frame. A market plan begins with the identification (through market research) of specific customer needs and how the firm intends to fulfill them while generation an acceptable level of return. It generally includes analysis of the current market situation (opportunity and trends) and detailed action programs, budgets, sales forecasts, strategies, and projected financial statement. 

Tuesday, 3 February 2015

Free Download Management, 8th Edition by Ricky W. Griffin

Management, 8th Edition by Ricky W. Griffin Texas A&M University

 2005 Indian Adaptation
  

ABOUT 

Introduce today's students to management and highlight the power of innovation in the workplace with Griffin's MANAGEMENT, 08E. This dynamic book, known for its cutting edge research and memorable examples, takes a functional approach to the process of management with a focus on active planning, leading, organizing and controlling.


Thursday, 8 January 2015

How to Motivate People By Patrick Forsyth

How to Motivate People

 Learn the Key Skills; Get the Best Results; Develop, Appraise, Empower (Sunday Times Creating Success

 By  Patrick Forsyth

 This reviews a key management task and sets out the principles of motivating staff to maximize performance, stimulate enthusiasm and achieve results.

Tuesday, 18 November 2014

An Article About The Leadership Question

The leadership question

Leaders are born or not…?
The fact that this discussion continues into the 21st century, with researchers still trying to figure out the right answer about who can be leaders and how, it reminds us of the need for mankind to explain why some people are considered to be leaders and others not. Why some can lead and some cannot. Why some people think they are leaders while others think they are not. Some scientists have tried to prove that it is all about genetics. Some behavioural scientists have disagreed.

Thursday, 13 November 2014

Gruber's Complete SAT Math Workbook

Gruber's Complete SAT Math Workbook by

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