Management Information Systems, 12th Ed. PDF

By Ken Laudon, Jane Laudon

Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner.

The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.

 

Fundamentals of Financial Management 13th Edition PDF

Fundamentals of Financial Management (13th Edition)

by J. Van Horne (Author), John M Wachowicz (Author)

 

Fundamentals of Financial Management: Cover Blurb

Do you want to understand how financial decisions impact the value of a company? If you are new to financial management or studying for a professional qualification, this user friendly textbook makes the challenges facing today’s rapidly changing business world easier to understand.

Now in its 13th edition, Fundamentals of Financial Management maintains its dedication to the financial decision-making process and the analysis of value creation, but develops a more international scope and introduces new topics into the debate. Current discussions on corporate governance, ethical dilemmas, globalization of finance, strategic alliances and the growth of outsourcing have been added with examples and boxed features to aid understanding and provide a more global perspective of financial management. 

Free Download Management, 8th Edition by Ricky W. Griffin

Management, 8th Edition by Ricky W. Griffin Texas A&M University

 2005 Indian Adaptation

  

ABOUT 

Introduce today's students to management and highlight the power of innovation in the workplace with Griffin's MANAGEMENT, 08E. This dynamic book, known for its cutting edge research and memorable examples, takes a functional approach to the process of management with a focus on active planning, leading, organizing and controlling.

How to Motivate People By Patrick Forsyth

How to Motivate People

 Learn the Key Skills; Get the Best Results; Develop, Appraise, Empower (Sunday Times Creating Success

 By  Patrick Forsyth

 This reviews a key management task and sets out the principles of motivating staff to maximize performance, stimulate enthusiasm and achieve results.

An Article About The Leadership Question

The leadership question

Nasim Firdaus

Leaders are born or not…?

The fact that this discussion continues into the 21st century, with researchers still trying to figure out the right answer about who can be leaders and how, it reminds us of the need for mankind to explain why some people are considered to be leaders and others not. Why some can lead and some cannot. Why some people think they are leaders while others think they are not. Some scientists have tried to prove that it is all about genetics. Some behavioural scientists have disagreed.

Services Marketing: Concepts, Strategies, & Cases, 4th Edition by Hoffman

Services Marketing: Concepts, Strategies, & Cases, 4th Edition

• K. Douglas Hoffman Colorado State University
• John E.G. Bateson
• ISBN-10: 1439039399
• ISBN-13: 9781439039397
• 480 Pages Hardcover 
• Previous Editions: 2006, 2002, 1997
• © 2011 | Published

Business Logistics/Supply Chain Management, 5/e

Business Logistics/Supply Chain Management 

Author(s): Ronald H. Ballou and Samir K. Srivastava

covers the planning, organizing, and controlling of activities such as transportation, inventory maintenance, order processing, purchasing, warehousing, materials handling, packaging, customer service standards, and product scheduling. It is specifically designed to help learners solve the actual problems that they will encounter in today's market place. It provides the basic decision making tools and

Free Download Organizational Behavior 15th Edition

Organizational Behavior 15 Edition
For undergraduate and graduate courses in Organizational Behavior

Stephen P. Robbins
—San Diego State University
Timothy A. Judge
—University of Notre Dame

New To This Edition

NEW! Offering new and updated content and material:

The following sections of each chapter include new material:

• Opening Vignettes
• Myth or Science?
• Ethical Choice
• Point/Counterpoint
• Case Incident

For more information

Marketing Management, 14/E

Marketing Management, 14/E

     Philip Kotler,   Kevin Keller

Table of Contents

Part 1: Understanding Marketing Management

Chapter 1. Defining Marketing for the 21st Century

Chapter 2. Developing Marketing Strategies and Plans

Part 2: Capturing Marketing Insights

Principles of Marketing By Philip kotler (14 Edition)

Principles of Marketing By Philip kotler,  Gary Armstrong (14 Edition)

Author: PHILIP Kotler, GARY Armstrong
Edition: 14th Edition
Format: pdf

Size: 32.9 mb

Table of Contents

Chapter 1. Marketing: Creating and Capturing Customer Value

Chapter 2. Company and Marketing Strategy: Partnering to Build Customer Relationships

Chapter 3. Analyzing the Marketing Environment

Chapter 4. Managing Marketing Information to Gain Customer Insights

Chapter 5. Consumer Markets and Consumer Buyer Behavior

Chapter 6. Business Markets and Business Buyer Behavior

Chapter 7. Customer-Driven Marketing Strategy: Creating Value for Target Customers

Chapter 8. Products, Services, and Brands: Building Customer Value

Chapter 9. Developing New Products and Managing the Product Life Cycle

Chapter 10. Pricing Strategies: Understanding and Capturing Customer Value

Chapter 11. Additional Pricing Considerations

Chapter 12. Marketing Channels: Delivering Customer Value

Chapter 13. Retailing and Wholesaling

Chapter 14. Communicating Customer Value

Chapter 15. Advertising and Public Relations

Chapter 16. Personal Selling and Sales Promotion

Chapter 17. Direct and Online Marketing: Building Direct Customer Relationships

Chapter 18. Creating Competitive Advantage

Chapter 19. The Global Marketplace

Chapter 20. Sustainable Marketing: Social Responsibility and Ethics

 

Business Marketing Management:B2B 10th Edition by Michael D. Hutt

Business Marketing Management: B2B (10th Ed.)

MICHAEL D. HUTT
Arizona State University •
THOMAS W. SPEH
Miami University

• ISBN-10: 032458167X
• ISBN-13: 9780324581676
• 672 Pages Hardcover 
• Previous Editions: 2007, 2004, 2001
• © 2010 | Published   
•  

Overview

BUSINESS MARKETING MANAGEMENT, 10th Edition is structured to provide a complete and timely treatment of business marketing while minimizing the degree of overlap with other courses in the marketing curriculum. This comprehensive market leader highlights the similarities between consumer goods and business-to-business marketing; presents a managerial

Ebook Management Information Systems 10th Edition PDF

 James A. O'Brien, Northern Arizona University
George M. Marakas, University of Kansas

This new Tenth Edition is designed for business students who are or who will soon become business professionals in the fast changing business world of today. The goal of this text is to help business students learn how to use and manage information technologies to revitalize business processes, improve business decision making, and gain competitive advantage. Thus it places a major emphasis on up-to-date coverage of the essential role of Internet technologies in providing a platform for business, commerce, and collaboration processes among all business stakeholders in today's networked enterprises and global markets.