Marketing Strategy of Abul Khair Consumer Goods Division: a study of Laksam Territory

Ch-1: Introduction

1.1.          Introduction

Marketing strategy is an organizational strategy that combines all of its marketing goals into one comprehensive plan. Marketing strategy is basically a process that can allow an organization to concentrate its resources on the optimal opportunities with the aims of increasing sales and gaining a sustainable competitive merit. Marketing strategy includes all long term and basic activities in the field of marketing that deals with testing the expertise of strategic initial situation of a company.

Marketing strategy is a heart of marketing plan. Marketing plan is product specific, market specific, or company wide plan that describes activities involved in achieving specific marketing objectives with in a set time frame. A market plan begins with the identification (through market research) of specific customer needs and how the firm intends to fulfill them while generation an acceptable level of return. It generally includes analysis of the current market situation (opportunity and trends) and detailed action programs, budgets, sales forecasts, strategies, and projected financial statement. 

An Article About The Leadership Question

The leadership question

Nasim Firdaus

Leaders are born or not…?

The fact that this discussion continues into the 21st century, with researchers still trying to figure out the right answer about who can be leaders and how, it reminds us of the need for mankind to explain why some people are considered to be leaders and others not. Why some can lead and some cannot. Why some people think they are leaders while others think they are not. Some scientists have tried to prove that it is all about genetics. Some behavioural scientists have disagreed.