Marketing 3.0: From Products to Customers to the Human Spirit
Understand the next level of marketing
The new model for marketing-Marketing 3.0-treats
customers not as mere consumers but as the complex, multi-dimensional
human beings that they are. Customers, in turn, are choosing companies
and products that satisfy deeper needs for participation, creativity,
community, and idealism.
In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.
In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.
