MBA & BBA Books

Management Information Systems, 12th Ed. PDF

By Ken Laudon, Jane Laudon

Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner.

The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.

Fundamentals of Selling: Customers for Life through Service 12Ed. PDF

Charles M. Futrell, Texas A & M University

ISBN:0073529990
Copyright year: 2011

Fundamentals of Selling trains readers on a detailed, yet broad, step-by-step selling process that is universal in nature. Numerous sales personnel in the industry today have commented on how this market-leading textbook reflects what they do on sales calls with prospects and customers. The goal of Fundamentals of Selling has always been to demonstrate to students the order of steps within the selling process; provide numerous examples of what should be in each step; and show how the steps within the selling process interact with one another. Combined with up-to-date content and a strong ethical focus, the 12th edition of Fundamentals of Selling teaches sales the way a mentor would: with a strong, practical focus that puts the customer first.

Case Study Solving Method in Management

Management education is mainly aimed at developing managerial skills in students. Amongst the various methods adopted in teaching management and management functions, the case study method developed in 1910 in U.S.A. and is now being propagated during the last decade or so, providing opportunities to both the teacher and the taught to promote managerial I understanding and competence, since it helps in contemplation and discussion of an actual situation.

Fundamentals of Financial Management 13th Edition PDF

Fundamentals of Financial Management: Cover Blurb

Do you want to understand how financial decisions impact the value of a company? If you are new to financial management or studying for a professional qualification, this user friendly textbook makes the challenges facing today’s rapidly changing business world easier to understand.

Now in its 13th edition, Fundamentals of Financial Management maintains its dedication to the financial decision-making process and the analysis of value creation, but develops a more international scope and introduces new topics into the debate. Current discussions on corporate governance, ethical dilemmas, globalization of finance, strategic alliances and the growth of outsourcing have been added with examples and boxed features to aid understanding and provide a more global perspective of financial management. 

Marketing Strategy of Abul Khair Consumer Goods Division: a study of Laksam Territory

Marketing strategy is an organizational strategy that combines all of its marketing goals into one comprehensive plan. Marketing strategy is basically a process that can allow an organization to concentrate its resources on the optimal opportunities with the aims of increasing sales and gaining a sustainable competitive merit. Marketing strategy includes all long term and basic activities in the field of marketing that deals with testing the expertise of strategic initial situation of a company.  

Free Download Management, 8th Edition by Ricky W. Griffin

Introduce today's students to management and highlight the power of innovation in the workplace with Griffin's MANAGEMENT, 08E. This dynamic book, known for its cutting edge research and memorable examples, takes a functional approach to the process of management with a focus on active planning, leading, organizing and controlling. 

 This book's exceptionally reader-friendly approach examines today's emerging management topics, from the impact of technology and importance of a green business environment to ethical challenges and the need to adapt in changing times.

How to Motivate People By Patrick Forsyth

Learn the Key Skills; Get the Best Results; Develop, Appraise, Empower (Sunday Times Creating Success, By  Patrick Forsyth

 This reviews a key management task and sets out the principles of motivating staff to maximize performance, stimulate enthusiasm and achieve results.
Staff are ever more demanding of their employers. They want to be consulted, appreciated and, more importantly, they want to enjoy their work. When staff are content they perform well, when they are motivated they perform even better.

Services Marketing: Concepts, Strategies, & Cases, 4th Edition by Hoffman

Hoffman and Bateson's SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES examines the use of services marketing as a competitive tool from a uniquely broad perspective. The text explores services marketing not only as an essential focus for service firms, but also as a source of competitive advantage for companies that market tangible products. As a result, real-world examples throughout the text feature a wide array of businesses representing a variety of industries both within and beyond the nine service economy supersectors: education and health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale and retail trade, and "other services." 

Services Marketing: Concepts, Strategies, & Cases, 4th Edition by Hoffman

 No other text is used in more accounting programs, and by more professionals in the field, than Intermediate Accounting by Kieso, Weygandt, and Warfield. The Fourteenth edition redefines the Intermediate Accounting course in light of Convergence and new best practices with the most comprehensive coverage of IFRS on the market! It maintains the qualities for which the text is globally recognized, including its reputation for accuracy, comprehensiveness, accessibility, and quality problem material that best prepares students for success on the CPA exam. This edition sets a new standard to which all others need to be measured when producing well-prepared graduates for the global economy.

Free download International Marketing 15th Edition

Cateora, Gilly, and Graham's International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region.

The 15th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.

Business Logistics/ Supply Chain Management, 5th Edition

covers the planning, organizing, and controlling of activities such as transportation, inventory maintenance, order processing, purchasing, warehousing, materials handling, packaging, customer service standards, and product scheduling. It is specifically designed to help learners solve the actual problems that they will encounter in today's market place. It provides the basic decision making tools and concepts used for finding cost reduction and strategic opportunities.

 

Supply Chain Logistics Management 4th edition

Over the last eight decades, the discipline of business logistics has advanced from the warehouse and transportation dock to the boardroom of leading global enterprises. We have had the opportunity to be actively involved in this evolution through research, education, and advising. Supply Chain Logistics Management encompasses the development and fundamentals of the logistics discipline within a supply chain structure. It also presents our vision of the future of business logistics and supply chain management and their role in enterprise competitiveness.

Free Download Organizational Behavior 15th Edition

For undergraduate and graduate courses in Organizational Behavior

Stephen P. Robbins

—San Diego State University

Timothy A. Judge

—University of Notre Dame

For undergraduate and graduate courses in Organizational Behavior.

Captivate the class with a clear writing style, cutting-edge content, and compelling pedagogy.

Robbins/Judge provides the research you want, in the language your students understand. This text continues its tradition of making current, relevant research come alive for students.

Marketing Management, 14/E 

Marketing Management, 14/E

     Philip Kotler,   Kevin Keller

Table of Contents

Part 1: Understanding Marketing Management

Chapter 1. Defining Marketing for the 21st Century

Chapter 2. Developing Marketing Strategies and Plans

Part 2: Capturing Marketing Insights

Principles of Marketing By Philip kotler (14 Edition)

 

Principles of Marketing By Philip kotler,  Gary Armstrong (14 Edition)

Author: PHILIP Kotler, GARY Armstrong
Edition: 14th Edition
Format: pdf
Size: 32.9 mb

 

Business Marketing Management:B2B 10th Edition by Michael D. Hutt

 Overview

BUSINESS MARKETING MANAGEMENT, 10th Edition is structured to provide a complete and timely treatment of business marketing while minimizing the degree of overlap with other courses in the marketing curriculum. This comprehensive market leader highlights the similarities between consumer goods and business-to-business marketing; presents a managerial

 

Ebook Management Information Systems 10th Editon PDF

 James A. O'Brien, Northern Arizona University
George M. Marakas, University of Kansas

This new Tenth Edition is designed for business students who are or who will soon become business professionals in the fast changing business world of today. The goal of this text is to help business students learn how to use and manage information technologies to revitalize business processes, improve business decision making, and gain competitive advantage. Thus it places a major emphasis on up-to-date coverage of the essential role of Internet technologies in providing a platform for business, commerce, and collaboration processes among all business stakeholders in today's networked enterprises and global markets.

Marketing 3.0: From Products to Customers to the Human Spirit 

The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.

In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.