Management Information Systems, 12th Ed. PDF

By Ken Laudon, Jane Laudon

Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner.

The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.

 

Fundamentals of Selling: Customers for Life through Service 12Ed. PDF

Charles M. Futrell, Texas A & M University

ISBN:0073529990
Copyright year: 2011

Fundamentals of Selling trains readers on a detailed, yet broad, step-by-step selling process that is universal in nature. Numerous sales personnel in the industry today have commented on how this market-leading textbook reflects what they do on sales calls with prospects and customers. The goal of Fundamentals of Selling has always been to demonstrate to students the order of steps within the selling process; provide numerous examples of what should be in each step; and show how the steps within the selling process interact with one another. Combined with up-to-date content and a strong ethical focus, the 12th edition of Fundamentals of Selling teaches sales the way a mentor would: with a strong, practical focus that puts the customer first.

Case Study Solving Method in Management

Management education is mainly aimed at developing managerial skills in students. Amongst the various methods adopted in teaching management and management functions, the case study method developed in 1910 in U.S.A. and is now being propagated during the last decade or so, providing opportunities to both the teacher and the taught to promote managerial I understanding and competence, since it helps in contemplation and discussion of an actual situation. It is a wrong notion that the case studies are confined to management students. Cases may pertain lo any discipline, where skills for solving complex unstructured problems or preparing plans are required. The origin of case study methods itself can be traced to Harward Lawyers. Cases may describe problems facing individuals, groups, institutions or even Nations.

Fundamentals of Financial Management 13th Edition PDF

Fundamentals of Financial Management (13th Edition)

by J. Van Horne (Author), John M Wachowicz (Author)

 

Fundamentals of Financial Management: Cover Blurb

Do you want to understand how financial decisions impact the value of a company? If you are new to financial management or studying for a professional qualification, this user friendly textbook makes the challenges facing today’s rapidly changing business world easier to understand.

Now in its 13th edition, Fundamentals of Financial Management maintains its dedication to the financial decision-making process and the analysis of value creation, but develops a more international scope and introduces new topics into the debate. Current discussions on corporate governance, ethical dilemmas, globalization of finance, strategic alliances and the growth of outsourcing have been added with examples and boxed features to aid understanding and provide a more global perspective of financial management. 

Marketing Strategy of Abul Khair Consumer Goods Division: a study of Laksam Territory

Ch-1: Introduction

1.1.          Introduction

Marketing strategy is an organizational strategy that combines all of its marketing goals into one comprehensive plan. Marketing strategy is basically a process that can allow an organization to concentrate its resources on the optimal opportunities with the aims of increasing sales and gaining a sustainable competitive merit. Marketing strategy includes all long term and basic activities in the field of marketing that deals with testing the expertise of strategic initial situation of a company.

Marketing strategy is a heart of marketing plan. Marketing plan is product specific, market specific, or company wide plan that describes activities involved in achieving specific marketing objectives with in a set time frame. A market plan begins with the identification (through market research) of specific customer needs and how the firm intends to fulfill them while generation an acceptable level of return. It generally includes analysis of the current market situation (opportunity and trends) and detailed action programs, budgets, sales forecasts, strategies, and projected financial statement. 

Free Download Management, 8th Edition by Ricky W. Griffin

Management, 8th Edition by Ricky W. Griffin Texas A&M University

 2005 Indian Adaptation

  

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Introduce today's students to management and highlight the power of innovation in the workplace with Griffin's MANAGEMENT, 08E. This dynamic book, known for its cutting edge research and memorable examples, takes a functional approach to the process of management with a focus on active planning, leading, organizing and controlling.

How to Motivate People By Patrick Forsyth

How to Motivate People

 Learn the Key Skills; Get the Best Results; Develop, Appraise, Empower (Sunday Times Creating Success

 By  Patrick Forsyth

 This reviews a key management task and sets out the principles of motivating staff to maximize performance, stimulate enthusiasm and achieve results.